The Opening Drive 11/3: The Big Ten TV Deal Sucks

Ohio State remains the golden goose, yet reap zero benefit from it.

COLUMBUS, OH - NOVEMBER 23: A general view of the FOX Big Noon Kickoff set is seen outside Ohio Stadium prior to a game between the Ohio State Buckeyes and the Penn State Nittany Lions on November 23, 2019, at Ohio Stadium in Columbus, OH. (Photo by Adam Lacy/Icon Sportswire via Getty Images)

In 2023 the Big Ten signed a new tv rights deal worth 7 billion plus dollars over 7 years. The deal pays each member school between 80 and 100 million dollars per year. The deal is in partnership with NBC/Peacock, CBS, and every Buckeye fans favorite network Fox. The Fox portion of the deal also encompasses FS1 and the Big Ten Network. When it comes to football scheduling, Fox gets the pick of the litter as the primary rights holder. Each network has an allocated time slot, Fox’s being the infamous noon time slot.